3 Top Tips for Organizing a Successful Corporate Event

With so many events happening on any given day, in any given city, it can be challenging to know how to make your company’s event stand out from all the ‘noise.’ After all, you don’t want to invest a significant amount of time and resources into planning an event, only to have it not bring an equally considerable ROI.

From the style of the event to the appropriate way to utilize social media and the benefit of partnering with professional event planners, there are a few things you can do to increase the likelihood of it being a resounding success.

To help you plan the best event possible, read on for three top tips for organizing a noteworthy corporate event.

1. Consider what event style is appropriate.

When it comes to planning a corporate event, there are many choices for the style of the event. While there is no single formula for the success of an event, there are options for every company and every celebration. You just need to spend some time considering what is appropriate for a particular occasion.

Some popular types of events include VIP experiences, conferences, workshops, networking sessions, contests, and interactive pop-ups. Working with a firm that specializes in corporate event management is a surefire way of ensuring you are selecting the right style for your company and brand within a specific timeframe to achieve your goals.

2. Utilize digital marketing and social media.

In 2019, if you aren’t documenting your event and creating worthwhile content out of it, you aren’t making the most of all your hard work. Instead, you should be able to develop marketing campaigns for months to come with content generated by the event. Not to mention, it can also be used to promote future events.

But, before you start thinking about future events, you first need to have a plan of action for utilizing social media for your upcoming event. From getting the word out about your occasion to creating a hashtag that all attendees can use to be part of the conversation, you don’t want to disregard the power of digital marketing and social media when it comes to your event.

From your company website to your social media pages, keep the overall message simple, consistent and clear to ensure that people actually understand what is going on. Furthermore, your highest priority should always be to maintain a two-way conversation between your company and the attendees and those who are following along.

Ensure you are working with an event planning firm that specializes in digital excellence and seeks to apply their understanding of innovative digital technologies into strategic activation strategies to ensure a noteworthy and personalized event experience for your audience.

3. Hire the services of professional event planners.

At the end of the day, as you know from your own experience, it is always preferable to enlist the services of professionals and allow them to work their magic. This is true when it comes to legal affairs, accounting matters, and (also) event planning.

By wrking with an event planning company in Dubai (or wherever you are headquartered), you are setting your firm and your event up for success. They will bring their knowledge and enthusiasm to the table and ensure you are thinking creatively but also realistically about your vision for the event.

From marketing services to vendor recommendations, careful planning to smooth execution, your event planning team will be by your side every step of the way.

Plus, they will help you with creative challenges, assist in attracting attendees, and ensure you are balancing your budget with your event goals. In other words, they will help you transform your ideas into reality, and you will be hosting a successful corporate event in no time.

Have you recently organized a corporate event?

If so, what tips do you have for others who are about to begin the planning process? Is there anything that you would do differently next time?

Let us know your thoughts and experiences in the comments below!


Charlotte Manzi is the Creative & Project Director at BlueInk Event Management in Dubai. Launched in 2012, BlueInk provides its clients with bespoke, best-in-class event management services. The team’s pursuit of going beyond satisfaction enables them to advise, manage and execute extraordinary experiences that are exceptional and unforgettable.