General guidelines
The Swiss may initially seem reserved and 'stand-offish.' Once you develop a rapport with them, however,
you'll generally find that they are honest, responsible people, who will be loyal to your interests.
Whether in social or business situations, the Swiss are polite conversationalists, who prefer to assume
an air of detachment. They are good listeners, perhaps because they tend to be so reticent themselves.
They are extremely attentive, rarely interrupt, and will remember practically everything you say to them.
Sometimes they will even go so far as to take notes while you speak.
The Swiss tend to be conservative in their opinions and do not change their minds easily but it would be
wrong to think of them as needlessly stubborn.
The Swiss are a very private people, so you should avoid asking personal questions. For example, refrain
from inquiries concerning their occupation, age, marital status, religion, and related matters. By the same
token, your Swiss companions will not pry into your personal affairs in the course of a conversation.
The Swiss attribute their independence to their military preparedness, which includes universal military
conscription. You should avoid mentioning this subject, as it stirs many passionate opinions and can lead
to bitter arguments.
The Swiss can be rather earnest, so it is advisable to avoid making jokes until you are sure of your ground;
it is only too easy for your gentle banter to be perceived as mockery.
German Swiss, in particular, say clearly what they think.
In conversation and debate, the French have a reputation for their rhetorical abilities and charismatic
presence, yet these characteristics tend to be less apparent among the French Swiss.
The Italian Swiss are more open but, since they live in a very prosperous area, they can have an air of
smugness that is not as apparent among native Italians.
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